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Iterative hardware represents a tightrope that Sony's just starting to navigate with PlayStation 4K. Inevitably, some are outraged by the idea, while others are on board. But the platform holder has said that it will not rush fans with its high-end hardware revision – it's simply planning a new option for those who want it.

"We will absolutely have a single community of players," group president Andrew House told CNBC when asked about the new console which was officially confirmed last week. "All of the games releasing within this life cycle [of consoles] will absolutely be playable on the standard PS4. This just offers the consumer another option."

He continued: "If you are looking for the highest graphics performance, if you recently bought a 4K television and you're looking for content, then Neo is going to be great option for you. But it is that, an option, rather than saying the cycle has moved on."

House concluded that people have expectations when they purchase a PlayStation platform. "People invest in a console and they want to have that investment validated over a decent period of time," he said. "That being said, with iterations like Neo we are, to some degree, as an industry, acknowledging the pace of iteration has shifted. The critical thing is to give the consumer options, rather than dictate the future for them."