Remember that post we made about Uncharted 4: A Thief's End advertising hoardings surrounding the Champions League semi-finals this week? Sony has now confirmed that its plotting its largest ever marketing campaign for Naughty Dog's latest – well, in the UK at least. The latest issue of MCV outlines exactly what it's got in store: television advertising, billboards, magazine coverage, cinema placements, and ridiculous point of sale stands.
In fact, if you go into a local retailer soon, you may find a life-size Drake hanging from the roof. It's clear that the Japanese giant is betting big on this game, and given the anticipation surrounding it, we reckon that its efforts will pay off. May isn't always the best time to launch a big budget blockbuster like this, but does anyone want to bet against it setting the sales charts alight? We suspect that it's going to do very, very well for itself.