Consumer electronics! You like phones, televisions, and those dumb gizmos that regularly put Sony in the red, right? Boy, do we have a treat for you, then – as the Japanese giant will be holding its annual CES 2016 press conference in Las Vegas this evening. While this event is usually reserved for the Japanese giant's other businesses, there's every chance that the PlayStation 4 will be mentioned – it's basically the firm's big bread winner at the minute, after all.
However, that doesn't mean you should come into this anticipating new game announcements or anything like that. There's a slender possibility that the platform holder will use the presser to flog PlayStation VR, but we'd probably have expected a little more messaging from SCE if that was the case. No, you should treat this as your annual check-in with Kaz Hirai – we do miss seeing the exec at E3 and Gamescom, we must admit.
What Time Does Sony's CES 2016 Press Conference Start?
Tuesday, 5th January 2016
- 17:00PM PST (San Francisco)
- 20:00PM EST (New York)
Wednesday, 6th January 2016
- 01:00AM GMT (London)
- 02:00AM CET (Paris)
- 10:00AM JST (Tokyo)
- 12:00PM AEDT (Sydney)
Check back tonight for our livestream of the press conference. Is there anything in particular that you're eager for Sony to announce? Post a comment in 4K down below.