Bottled Lightning

That noise that you can hear is the sound of a thousand Push Square readers collectively grinding their teeth. Lightning, the protagonist of Square Enix's divisive Final Fantasy XIII story arc, has "agreed" – that's what the press release says – to become the face of the latest Louis Vuitton fashion line. Better than being a fal'Cie, right? Oh, just run with the gag – no one actually knows what a fal'Cie is anyway!

The video embedded below shows the pink haired protagonist in a variety of expensive looking get-ups, performing pirouettes with a number of different hand bags in tow. Y'know, we genuinely reckon that Lightning's a pretty well-designed character, but this clip takes cringe to a whole new level. And yes, we've seen that cut-scene with Vanille and Hope.