While games like Call of Duty always sold well on the PlayStation 3, it was never truly considered the home of the franchise. A combination of the controller and PlayStation Network really prevented Sony from making any meaningful in-roads in the first-person shooter space. The platform holder has made it a mission to change that perception with the PlayStation 4, though – and it looks like it's working.
"This generation, the shooter audience is tending to switch over to the PS4," group marketing manager Lauren Bradley told MCV. Those of you that have been paying attention will know that the manufacturer's been pushing Destiny hard since launch – and it's now going all in with Call of Duty: Black Ops III and Star Wars Battlefront, too. It's that latter one that the firm's particularly excited about.
"When we first saw [the brilliant Battlefront TV commercial] I think everyone in the office suddenly had something in their eye," continued Bradley. "It really pulls on the heart strings and celebrates nostalgia, which aligns well with PlayStation's 20th anniversary." But are these marketing initiatives really pulling in FPS fans? Shoot off your thoughts in the comments section below.