So often we report on shady business practices here on Push Square, but it's nice to know that companies like Ubisoft still have a heart. Following the devastating earthquake in Nepal at the weekend, Far Cry 4 developer Ubisoft Montreal has pledged a whopping $100,000 to aid with support in the struck region. Its game was, of course, heavily inspired by the area.
"Having spent the last few years working on Far Cry 4, a game heavily inspired by Nepal and its people, it is with heavy hearts that the Far Cry family pulls together to raise money for the Canadian Red Cross, who are mobilising their travelling hospital team to Kathmandu to offer support and medical assistance," the developer said.
"The Far Cry team will match donations up to the first $100,000. Thanks for your generosity and please, spread the word." With over 5,200 already dead, and many more without homes, it's real life affirming stuff to see the industry giving back. You can donate through here if you want to join the support drive.
[source secure.redcross.ca]
Comments 17
Well that's good to here. Though I wasn't really the biggest fan of Far Cry 4, the setting was certainly nice to look at.
The equivalent of around 3 cheap Everest expeditions. Nice gesture I suppose and plenty of publicity.
I was thinking yesterday: Is Ubisoft going to use this Nepal thing to do something good while at the same time putting Far Cry 4 in the spotlight again.
Yup.
Does it really matter if they did it for publicity or not? The money is greatly needed and they gave it. They didn't have to give a dime.
Glad to know ubisoft aren't totally horrible.
Good on them.
So they are matching donations.
So in theory thats 200k to the fund.
Decent and much needed.
@Splat
Exactly. While there is still an element of self-serving attention here, a good deed is still a good deed.
Charity isn't charity unless its aninymous
What is Ubisoft proving out of this?
@Bad-MuthaAdebisi such utter nonsense. They didn't have to give anything.
@Bad-MuthaAdebisi I can somewhat understand what you're saying, but charity's charity. And $100,000 isn't pocket change.
I know Ubi has been demonized this past year (and rightly so for the most part), but companies are still made of people, and not every person working at Ubisoft is some greedy, corporate scumbag.
@SecondServing @Picola my point is that I find the act of bragging about being charitable is vile
@Bad-MuthaAdebisi so a company is giving 100k maybe even 200k to a place that one of the world's worst disasters has happened and your questioning them?.......don't get it.
@Bad-MuthaAdebisi I can kind of understand where you're coming from but maybe by publicising their matching of donations it will encourage people to donate (how else could they achieve this?). I have to admit that I hadn't considered giving anything to charities helping in Nepal but now I am (if only because this story - and discussion - has prompted me to think about this; that and the fact that ubisoft will match donations).
There's not much to like about people/companies who obviously use charity as a means to promote themselves, but there's nothing on the linked red cross page that suggests this type of behaviour in this case.
I dont think the people of Nepal care about whether or not its a publicity thing when they have lost family and friends and dont have a roof above their head anymore and this money means they can get healthcare and rebuild their country. Money is money, friends.
Maybe if its only a few grand and they start bragging about it, but 100k is serious money, even for a company like Ubisoft.
@Splat
Just what I was thinking. 100k worth food, medicine and clothes is a plus, regardless.
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