Good old Shuhei Yoshida's never one to turn down some social media fun. Sony's likeable executive almost always wears a smile on his face, but it would seem that he's also got a bit of a dark side.

Posing in front of a Japanese Bloodborne stand, the usually cheery Worldwide Studios president attempts to pull a menacing expression. With weapons in hand, we dare say that Yoshida cuts a surprisingly imposing figure - unless that's just the effect of the monstrous creature that's busy looming over the executive.

Do you reckon that Yoshida's already bossed his way through Bloodborne? Slowly back away from the president in the comments section below.