Courtesy of a couple of new screenshots from Final Fantasy XV, people are busy losing their minds over the fact that the game features product placement. For those unfamiliar with the term, this means that real world objects, complete with their branding, will appear in the release.

Coleman, a relatively popular brand as far as outdoor gear goes, has its logo plastered onto Noctis and the gang's camping equipment, as the image that we've embedded shows. In truth, we're not really sure what to make of it. On one hand, plenty of games make use of product placement if you know where to look, but on the other, having real world items appear in a fantastical universe does seem to break the immersion a little bit. Next we'll be pointing out tins of Heinz beans.

So what does publisher Square Enix have to say about this? Well, it reckons that having such branded objects in the title keep the whole thing based in reality. We're not sure about that, but what do you think? Are you already seething just reading this? Cancel your pre-order in the comments section below.