Kaz Hirai may be a shrewd businessman, but he’s also quite a fun character. The current Sony chief executive – who worked his way up through the ranks at PlayStation – has taken the ice bucket challenge after being nominated by brand founder Ken Kutaragi, and, unsurprisingly, he deals with the arctic drenching like a boss.
Never one to stick to tradition, the entertaining executive doesn’t challenge anyone in particular, but instead asks those watching to think about what they can do to help beat ALS. Remember, if you want to make a donation, you can do so through here. Could you take this soaking so coolly? Get wet in the comments section below.