"You're special... And you're special... And..."

Sony wants you to feel special for selecting the PlayStation 4 over the handful of other systems on the market. Cheery third-party chief Adam Boyes revealed the tidbit in an interview with Game Informer magazine, pointing to the platform holder’s co-marketing partnership with Bungie’s first-person shooter Destiny as an example of the effort that it’s putting in to make the next-gen console the best place to play.

“In general, we want to look at PlayStation as the best place to play,” he enthused. “That's why we spent a lot of money going for 8GB of GDDR5 RAM and high processing power – to ensure that it is perceived as the best place to play. Destiny is a critical part of that; we want people to see that custom white PS4 and say, 'Where did you get that?' or see the custom gear on PS4 and say, 'Where did you find that?' That's a part of ensuring that people feel special when they play on PlayStation."

The manufacturer’s been much more proactive with third-party deals so far this generation, heavily aligning the likes of Watch Dogs with its machine. The strategy has had an impact on sales, too, with the aforementioned sandbox smash selling best on its system. Future partnerships will include Far Cry 4 and Batman: Arkham Knight, with more likely to be announced at GamesCom. Is the firm succeeding in making you feel special, though? Complain in the comments section below.

[source gameinformer.com, via gamespot.com]