When the trailer for Hellblade started during Sony's Gamescom 2014 press conference, it was hard to shrug the resemblance to the PlayStation 3 title Heavenly Sword. That's for good reason, too, as it's being created by Ninja Theory, the same studio behind Enslaved and DmC: Devil May Cry. After chatting on its Twitter feed earlier in the day, the organisation revealed that it's making an "Independent AAA" game – one that has the quality of a blockbuster, but is built on a smaller scale – and this is it.

The move itself isn't a reckless one, and is the studio's response to the shifting games industry. "The transition now is the digital transition, just as with movies, books, and music" it explained. "We want to develop games in the space between AAA $60 games and indie games." After making three blockbusters, owning no intellectual properties, and its next-gen prototype Razer getting shot down at the green light stage, it spotted an opportunity to change. "The conditions of the AAA market mean that creativity can be restricted. People will always want to play creative games. There is a third way: independent AAA." Does this new mindset towards development make your more excited for the game? Let us know in the comments section below.