How to sell video games

Japan is famous for its quirky commercials, but this one seems like it was designed to land us in hot water. The ballsy PlayStation Vita spot shows a bunch of kids getting changed after some summer swimming lessons – and, er, measuring up. Of course, it’s all just a gag designed to market Sony’s handheld at slightly older players. We suppose that it would be funny if it wasn’t so darn weird.

[source, via,]