Getting physical

Everything seems to be pointing to a digital future for games, but Guy Longworth — Sony's senior vice president in charge of PlayStation brand marketing for Sony Computer Entertainment of America — has voiced the opinion that the consumers aren't totally ready to ditch physical games just yet.

Speaking to GamesIndustry International, Longworth said:

I think the reality is this: Our digital business is growing fast, and we have incredibly strong partnerships with our key retail partners as well. What we try to do is offer a relatively level playing field and let the gamers decide. We're not trying to advantage them, we believe in consumer choice. It's clear that the vast majority of the people want to go down to GameStop or Best Buy, they don't want to buy it online right now. How that might change in the future is kind of hard to predict. People might be quite surprised, I think physical games will be around a lot longer than some people think.

Longworth's comments could be seen as yet another dig by Sony at rival Microsoft, which recently had to perform an embarrassing U-turn on its DRM policies for Xbox One.

Although Microsoft's original policies weren't expressly intended to damage physical retail, they limited second hand sales and prevented people from sharing their games with friends — one of the many advantages of having a physical copy of a game as opposed to a purely digital one.