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EA’s new Gothenburg studio has been renamed Ghost, according to a snazzy makeover on its website. The team is thought to be working on a next-generation entry in the Need for Speed series, with legendary producer Alan Baker at the helm. Former DICE executive Marcus Nilsson is currently in charge of the new developer.

"Ghost is a unique proposition in the AAA development space; all the agility and creativity of a 'start-up,' while working with industry giants like Criterion and DICE guarantee we have the tools and support to execute our creative and technical visions," the website notes, amidst a mass of fancy photography and posh fonts. You can check out the page for yourself through here.

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