It was nice knowing you, Kev

Sony has responded to reports claiming that it is suing Bridgestone and advertising agency Wildcat Creek over a commercial starring Jerry Lambert – the actor famous for portraying Kevin Butler in a slew of different PlayStation commercials. In a comment released to VentureBeat, the publisher’s senior director of corporate communications Dan Race confirmed that the company had filed a lawsuit against the aforementioned offending parties, and noted that “use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony”.

He added: “The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years.”

According to, Lambert is the president of Wildcat Creek – meaning that Sony is technically suing the actor by extension. Unsurprisingly, Race wouldn’t comment on what impact that will have on the bogus executive’s future as the face of PlayStation. We're going to go out on a limb and guess that you won't be hearing much from the sarcastic suit in the future.