Star of the show

Sony’s been criticised for some of its more outlandish marketing schemes over the past five or so years, but this brand new European PlayStation Network commercial seems to finally get the point. It’s a two-and-a-half minute celebration of everything Sony’s online service can do, set to a pulsating synthesized bass line and headache inducing drum beat.

Sure, this commercial might play things a bit safe – but it’s about time Sony explained its online service to unaware consumers.