Ubisoft closed its E3 2012 presentation with a brand new IP called Watch Dogs, coming to PS3 in the near future.

An open world game set in a near-future Chicago, the concept works with 'digital shadows': the amount of online data stored about every one of us. You'll be able to use your smartphone to hack into other people's digital devices, and we glimpsed some two-player modes too.

It was a lengthy demonstration and certainly looked impressive — Ubisoft's clearly spent a huge amount of money on the game — and it's definitely one to keep your eye on in future.

Ubisoft Divulges Development of Groundbreaking New IP “Watch Dogs”

LOS ANGELES — June 4, 2012 — Today at the Electronic Entertainment Expo (E3), Ubisoft debuted its new, ground-breaking intellectual property, an open-world action-adventure game, Watch Dogs.

Development of Watch Dogs is being led by Ubisoft Montreal, with a team comprised of industry veterans from blockbuster franchises like Assassin’s Creed®, Rainbow 6® and Far Cry™. Watch Dogs blends cutting-edge technologies and sophisticated game design into a realistic and living open world where players must use any means at their disposal to take down a corrupt system.

In Watch Dogs, players enter the dangerous world of Aiden Pearce, a new class of antihero whose ability to hack into any connected system could be his most powerful weapon. Whether it’s triggering a 30-car pileup by manipulating traffic-lights to trap an enemy during a downtown shootout or tapping into the city’s omnipresent security cameras to access anyone’s personal information, Pearce is capable of coercing and controlling almost every element of the world around him.

“Watch Dogs goes beyond the limits of today’s open-world games by giving players the ability to control an entire city,” said Jonathan Morin, creative director, Ubisoft. “In Watch Dogs, anything connected to the city’s Central Operating System becomes a weapon. By pushing the boundaries, we can provide players with action and access to information on a scale that’s never been seen in a video game before.”