Prepare to have this image imprinted on your mind -- whether you like it or not.

Activision has announced that it is to stream the UK launch party for Modern Warfare 3 live on YouTube.

But wait, there's more: the event will be hosted by XBOX Live's community manager Graeme 'AceyBongos' Boyd, TV presenter Rick Edwards (?), and YouTube "super user" DaveyBoyz. We're not making this up. And no, we can't contain ourselves either.

The event will have celebrity interviews, as well as chatter from developers at Infinity Ward and Sledgehammer Games. There'll be performances from Example (?), tournaments, and even live link-ups to the Berlin and Paris launches.

Ridiculous. Activision's mega shooter goes on sale tonight.