But GameStop looks like it's happened upon a solution.
Apparently those purchasing used copies of the superhero block-buster from the US retailer will get a brand new, redeemable online pass printed onto their receipt. Presumably GameStop's purchasing those codes from the developer, leaving everybody happy. The consumer gets their content, the retailer gets their used sales and the developer gets their additional revenue stream.
We're sure there's someone, somewhere complaining about this news though.