So much so it's offering console competitors $1.6 million worth of cash prizes in a Worldwide Conquest Tournament in conjunction with Virgin Gaming.
The tournament — which is set to open in early 2012 — excludes PC gamers and is subsequently the biggest prize pool in console gaming history.
The Battlefield series has always been a very social experience with its best-in-class multiplayer gameplay and were honored to have such passionate and loyal fans, DICEs Karl Magnus Troedsson said in a press release.
We want to give them the best Battlefield experience weve ever created with Battlefield 3. The Worldwide Conquest Tournament with Virgin Gaming is a great way to celebrate the gameplay and reward our fans.
For more information visit the tournament's dedicated mini-site.