"We believe that a 24/7, year-round services strategy that broadens the game experience beyond just playing is going to be a necessity," he told MCV.

"Right now, it's an option, but in three to five years, it won't be. To support a diverse player base, you will have to have a services and ongoing content strategy. I don't see how games are going to manage without that.

"Elite is about Call of Duty being bigger than ever five years from now and laying the groundwork for that."

Call Of Duty: Elite will launch alongside Modern Warfare 3 in November.