Kevin Butler's Back. And He's Brought A Flaming Cross-Bow With Him.

Sony's announced via the PlayStation Blog that it's launching a brand new marketing campaign with Butler at the forefront. The new campaign is entitled 'Long Live Play' and is set to takeover various websites, TV networks and retailers in North America from today.

PlayStation marketing executive, Scott Steinberg, described the campaign as a celebration of gamers "from all walks of life".

You can read more about the promotion over on the PlayStation Blog, but we know you want to see the new commercial first. Hit the jump to see Butler retire from his position at Economy Flooring and reclaim his presence at PlayStation. Amazing stuff. Butler is back on top-form, make no mistake.

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