The program will require players to register a code (included with new copies of compatible games) in order to redeem key features such as online multiplayer and other "exclusive features". Those buying participating Ubisoft titles used will need to pay £7.99 to get full access to any locked out content.

Driver: San Francisco will be the first title to test-drive the initiative when it releases on September 2nd. Ubisoft's not the first publisher to adopt the online pass route — it's in face one of the last, with EA, Sony, THQ, Warner Bros and more already on board.