We Really Like 3D, But The Cost-Barrier Is Still A Big Issue.

The company executive told shareholders overnight that it'd rather invest in social gaming than 3D technology at the moment.

“Frankly, we have not seen a big uptake for 3D gaming,” he told Gamasutra. “We haven’t seen a big uptake for 3D televisions in the home, at least not yet. And we’re not here trying to drive the market, we’re here to react to what consumers are looking for.

"Right now we're seeing better growth focusing on a different technology innovation: online and social," he said. "We've seen really high returns here, and very poor returns focusing on 3D. So our allocation of resources have been toward the new innovations that are growing more rapidly."

Just wait until you can water your Facebook friends' plants in 3D. EA will be on board then, we're sure.