Publishers and developers alike depend on the distribution clout of the PlayStation Network to sell their goods, and with that ripped away it causes a big headache for third-parties as every day incurs more lost sales.
Capcom's senior vice president, Christian Svensson, thinks it's a big problem for the publisher, and has posted on the Capcom Unity blog his stance on the whole predicament.
"I'm frustrated and upset by it for a number of reasons," he said. "As a consumer, I also play games online on PS3, which I can't do... and likely my personal information is also compromised. Secondly I like to buy things in the PlayStation Store and that I can't do right now.
"On a related note, as an executive responsible for running a business, the resulting outage obviously costing us hundreds of thousands, if not millions of dollars in revenue that were planned for within our budget. These are funds we rely on to bring new games to market for our fans.
"In short, the hackers appear to be trying to 'punish' Sony for some perceived injustice, and they've been effective in that I suppose. But they're also punishing millions of other consumers and businesses which makes it impossible to be sympathetic to their 'cause'."
We're not convinced Capcom actually is "losing millions of dollars" because of the outage, but obviously all publishers with PlayStation Network content are losing some amount of cash right now which is very unsettling to see. While Sony have a mountain to climb in terms of restoring consumer confidence, it's worth noting they have to do a similar thing for third-parties.
We doubt this is going to stop content from launching on the PSN in the future, but clearly Sony has a chunk of grovelling to do behind closed doors. Waiving licensing fees for a couple of months might do the trick, but we're not sure how likely that is at all.