It's not that the set doesn't look cool — it genuinely does! — but more that we've learned our lesson when it comes to special editions. The God Of War III set was similarly attractive, and we bought it day one, only to leave it in the garage after we realised we had nothing left to do with it.
Admittedly, Cole's messenger bag does look like a genuinely awesome (and usable) item, so we're kinda having to fight against our own indulgence. The Hero Edition also nets you a copy of the game, the soundtrack, a statue of Cole, some exclusive DLC and a comic-book. Urgh. It's so tempting. But it's $99.
There's a full unboxing on the PlayStation Blog. Look at the photos and fight the temptation. Do your best.