We don't know what it's like in other parts of the world, but here in Britain most people hit the channel changing button when the commercials start up. Judging by years of online anecdotal evidence, that's when Americans start to take interest in the Superbowl. Y'know, the "biggest sporting" event in their calendar.

Incidentally, we couldn't tell you who won the Superbowl. We can however tell you that there was a new Transformers trailer and a commercial for Sony Ericsson's Xperia Play. That's right — Sony's finally confirmed the existence of the PlayStation-powered smartphone we've been writing about for months.

Unsurprisingly, the commercial was the same gross-out affair we posted last week. Perhaps the more interesting tid-bit is the device's 18:00 GMT, February 13th reveal date. That's during the Mobile World Congress event in Barcelona.

From what we can tell, Xperia Play is designed to take advantage of Sony's new PlayStation Suite initiative — offering the best of touch and traditional game control. Check out the commercial after the jump.