The article notes that Sony recently signed a letter of intent detailing plans to implement training and R&D facilities in the Guangzhou province. It'll be Sony's first investment into the mainland.
In addition to localisation, Sony plans to develop games in the region. Like the company's foray into India and South America, Sony will hope to utilise homegrown content for the local market. The news has got investors excited, noting that the industry could expand by 100 billion yuan (about $15 billion) annually within the next five years.