Electronic Entertainment Design and Research’s Jesse Divnich has cited a $300 -$350 price tag for Sony’s Next Generation Portable, the NGP.

The market is ripe for portable high-end gaming. The NGP will be a serious threat to all forms of portable entertainment. After seeing the specs today, if the NGP can’t succeed, it is clear that the portable gaming landscape has forever changed. The future of portable entertainment is in the hands of Sony.

SCEE’s Andrew Price also assures us that the device will be reasonably priced:

I can’t put a ballpark on it in terms of figures, but what I would say is that we will shoot for an affordable price that’s appropriate for the handheld gaming space.

[source ngportable.com, via gamespot.com]