PlayStation Move's Benefited From Microsoft's Aggressive Kinect Marketing.

He believe that comparisons to the XBOX's Kinect device have caused Move to flourish in the public eye, and earned the device more media coverage than it could have sustained on its own.

"Ever since we announced Move at E3 last year, I've always felt like we were lucky that Microsoft made such a big deal with Project Natal," the Worldwide Studios boss told "In a broader sense, we are categorised as 'motion gaming' - if we were just doing Move, we wouldn't have had as much coverage and attention from media and consumers.

"Because you have Kinect versus Move, or Natal versus Motion Controller... I've always felt that that helps to convey our message in terms of what's unique about Move. In our mind, from the beginning, we clearly understood the difference between what Microsoft is trying to do and what we have been doing.

"I feel like it's a great thing to have the Kinect versus Move versus Wii comparison."

It's no secret that Sony were given the opportunity to use Microsoft's Kinect technology before it was implemented into the XBOX 360. And Yoshida believes there are reasons Sony passed on the tech.

"3D cameras, technology-wise, are not anything like a secret. There are lots of technologies being presented by tech companies. I have no doubt that all companies have tried it and evaluated it, and have come to their own decisions," he said.

"Yes, including ourselves - we've been doing camera research from the PS2 days, and of course we looked at 3D cameras. If you remember, we once did a presentation during one of our industry events using an early prototype of a 3DV or Primesense camera - talking about new technology directions. So yes, we're very, very familiar with the technology."

The PlayStation Move launched last week in Europe and North America. We're super impressed with the device. You can read our thoughts on the stand-out launch title, Sports Champions, right through here.