PlayStation Move Titles Like Sorcery Transcend Both Strict Gaming Demographics.

And it's little wonder. SCE's top-man, Kaz Hirai, has said that PlayStation Move, like all of Sony's gaming products, is aimed at the core gamer "first and foremost".

"We've always believed that whatever it is we're doing, it's something that appeals to our core gaming audience first and foremost," SCE worldwide boss Kaz Hirai told The Telegraph .

"Then, depending where we are in the lifecycle of the product, how much we need to appeal to the casual and family gaming market varies. When we first launched the PS3 three four ago, the games that were launched along with it were tailored more towards the hard-core gaming audience.

"Four years into it, we're still not mid-cycle, but given the base growth we've seen - there are upwards of 36 million PS3 consoles sold worldwide right now - we are starting to tap into the casual and light gaming users.

"But we want to make sure that we have software that appeals those gamers without neglecting the hardcore gaming audience who have always been the real diehard supporters of PS3. That's the balance we struck in our [E3] keynote press briefing, I think."

<span>PlayStation Move will launch in September — and while it will offer casual experiences such as SingStar: Dance, Start The Party and Sports Champions, it will also be utilised in Killzone 3, SOCOM 4 and Heavy Rain.