This follows the announcement of Killzone 3 earlier in the week which is set to implement stunning 3D visuals.

"Games can be adapted into 3D relatively easily and with this technology we can add depth and make games more immersive than ever," House said.

"As well as the games that will be available in June, WipEout HD, Super Stardust HD, Pain and a demo of MotorStorm Pacific Rift, we have some very exciting games on the horizon."

Asked whether Sony should be pushing 3D so early when the mainstream audience are only just accepting HD, House responded:

"It is important to us that we are always moving forward with new technologies, especially where there is the potential to redefine the entertainment experience. As far as 3D is concerned, the potential for 3D gaming is huge and we are only scratching the surface.

"Of course, as with all new technologies, initially there are barriers to entry, such as the cost of the TVs. Regardless of that, we feel that it is our responsibility to offer all consumers a choice. If you want to spend the money on a new 3D TV, then we will provide you with 3D content to play.

"That is not to say that out priorities have changed. Our priority is still very much our key traditional Blu-ray Disc titles, and that does not mean that we can't offer some 3D fun as well."

We probably won't be upgrading to 3D anytime soon, and we doubt the majority of consumers will. But it's key that House stressed the point of choice in his response — the 3D content will be there for those who choose to adopt it. And for us, that's the best thing about Playstation - been giving a choice.