Apparently Call Of Duty Maps Are A Big Deal.

And those figures don't even include the numbers for the Modern Warfare 2 map pack which launched on the Playstation Network this week.

The businessman was talking about the multi-pronged strategy behind the Call Of Duty franchise's success. In this instance, digital downloads:

"Life-to-date on the Call of Duty franchise, we have digitally delivered almost 17 million map packs, which doesn't include the PS3 Modern Warfare 2 downloadable content that just launched," Kotick said. "To date, our audiences have played a staggering 1.75 billion hours of online multiplayer Call of Duty games."

Despite the success of digital distribution, Kotick was clear to note that Activision releases will still rely heavily on big retail events: "While our direct-to-consumer digital business is growing, our continued success will come only through the tremendous support of our fantastic retail partners."

And on whether this year's Call Of Duty: Black Ops can match the ridiculous sales of Modern Warfare 2: "We have every intention of doing that again with Call of Duty: Black Ops," Kotick declared. And y'know what? They'll probably pull it off.