Marketing, marketing, marketing
It's all about synergy. Final Fantasy XIII is a Playstation-related product (in Japan). Playstation is a Sony developed system. Sony also make the Bravia TV range. So what do you do? You get Final Fantasy XIII heroine Lightning to stand behind the latest Sony Bravia TV.
Subconsciously anyone who picks up that Sony TV, will instantly find themselves compelled to buy one of those sexy white PS3 Slim bundles too. Innit!
Crafty.
About Sammy Barker
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
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