You're bad programmers who can't be bothered to learn a more complicated platform. You make the majority of your cash from Microsoft backhanders, so they can tout the "exclusivity" of your games which aren't even exclusive in the first place. Guys, we know about it, we've heard you tell us.
What we really don't take to kindly too, is the treatment of any video games fanbase — be it for XBOX 360, PS3, Wii, or a particular genre — getting talked down like second-rate citizens. Whatever your business objectives, at the end of the day we're all gamers looking to have a good time right?