10 soon. "New content on the way?" we hear you ask. Well, kinda. Despite some front-end fixes, the patch's main feature will change the way in-game ads are displayed. You may recall some controversy a while back involving Wipeout HD's loading ads for State Farm. Sony pulled those ads almost immediately and are claiming to have learned their lesson. SCEE marketing executive Mikel Arrien said, "We have [..] focused on ensuring that the advertising is embedded as sympathetically to the overall experience as possible."
Still, while Sony have learned their lesson, ads are definitely still headed to Europe. "WipEout and in-game advertising and sponsorship have gone hand-in-hand since 1996, when a now famous energy drink appeared in the seminal Wipeout 2097 and over the years many brands and products have been associated with the series," Arrien said.
Hopefully Wipeout HD doesn't build a relationship with "Cash For Gold" and "Confused.com".