In an interview with Forbes, Sony of America's top-dog Jack Tretton described Sony's position in the console war. When talking of Playstation's closest competitors Tretton said:
[quote]
"We see ourselves somewhere in the middle, we don't have unlimited money [like Microsoft], we cater to a more mass market audience [like Nintendo], and we are willing to take more risks than Nintendo is... We like to say that the environment where PlayStation wins is best for the industry, because we have a brand that can play on a worldwide basis, young and old, male and female, where our competition tends to be relegated to select regions or to select consumer audiences."</blockquote>

Interestingly, much as Tretton is paid to say these things, our own columnist "Twiggy" is not. And ironically he wrote a piece about this very subject over the weekend.