![This Alternative Eye Pet Boxart Seems To Highlight Rumours Of Playstation 3 Rebranding.](https://images.pushsquare.com/7b19ddfa2937c/this-alternative-eye-pet-boxart-seems-to-highlight-rumours-of-playstation-3-rebranding.300x.jpg)
Cue your new look boxart - in this case Eye Pet, which skips on the vertical "Playstation 3" banner keeping the Spidey font to a minimum.
With Playstation 3 Slim expected to be announced at GamesCom tomorrow, we wouldn't be surprised if Sony detailed their whole new marketing philosophy. This boxart certainly seems to rely on a more simplistic appearance.
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