Here in the West we're hoping to see a pretty basic Apple-esque campaign for Sony's new PS3 Slim system. In Japan, they're running the campaign.

In many way it's actually quite a clever campaign. We all pull different faces while playing games. Of course they're exaggerated in these set of ads, but Sony have done such a good job pulling the ad together, we actually think these are really cool. In fact, if these came out in the West, we'd happily assume they would kinda work.

Any signs of any PS3 Slim advertising in the West yet? We haven't seen anything.