The game will retail at £54.99 ($90) here in the UK, a price hike Activision had put down to a "weak pound". Pachter disagrees. "Activision knows it has a 'hot' game, knows that the market will pay an additional 10 per cent, and has decided to increase price accordingly".

Activision pretty much have everyone by the balls. No one wants to miss out on Modern Warfare 2 understandably. And for that reason alone, those greedy execs will make an extra 10% on the gajillion copies that are eventually sold.