Koller's Back: "We've Got The Hardcore, Now We Want The Casual"

But there's one fatal flaw in the quote that VG247 an unearthed. When he says (and we paraphrase) - "We've got the hardcore, but now we want the casual", he mentions nothing of price. Now, to us, if you want to appeal to a mass-audience, you've got to have a low entry price, right? The PS3 doesn't have that, and I doubt will have it for a long time. The full quote reads:
[quote]
“There’s certainly a line-up of very strong family-friendly titles that we’re looking at for PS3 in our continuing effort to appeal to that casual consumer,” said SCEA hardware marketing boss John Koller, speaking at GDC.

“We’ve captured the hardcore. The install base we have now tells us that the hardcore’s purchased. We’re moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PS2 franchises we’re bringing over to PS3, or new IP.”

“Think of some of the latter-half PS2 franchises,” he said.</blockquote>

We're presuming there will be some new Buzz! games. Hey, E3 is soon.