With Rock Band, Motorstorm and LittleBigPlanet on their way and fresh PSP2 rumours, there's no reason to not be excited. In fact Sony think it's time everyone should be excited. So they've launched a new ad campaign via YouTube. The premise is, you make a video about fitting "your whole world in your hand" — because that's the PSP's tagline, gettit?

Anyway, watch the above. And weep.