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Ubisoft Signs Deal With Sony For Exclusive Assassin’s Creed II Ad Campaign

Assassin's Creed II - Officially Endorsed By Sony.

Assassin's Creed II - Officially Endorsed By Sony.

Have you noticed how virtually all Modern Warfare 2 branding is tagged with the XBOX 360 logo? Microsoft paid for that. So Sony are paying for a similar thing in regards to Assassin’s Creed II, hoping to tie the innovative renaissance title with their platform. Ubisoft’s CEO Yves Guillemot claims that with the deal the campaign will see more activity “than would have been possible otherwise.”

Expect to see plenty of Playstation 3 logos attached to any Assassin’s Creed II footage over the coming weeks then. It’s business we’re afraid.

  • Paranoimia
    About time, too. I get fed up seeing multiplatform games advertised as if they're only available on the 360, as it give people the false impression that they need a 360 to play that game.

    While that's obviously the point as far as MS are concerned, I see it as misleading to the average non-gaming public - e.g. parents looking to buy for their kids. I also feel it must surely be somewhat detrimental to publisher and developer in terms of the sales of the game itself on other platforms.

    Hopefully Sony have realised that they need to put their hand in their pocket a bit more. Though to be truthful, I think Sony need to do it on 'bigger' multi-platform games than AC2 - which strikes me as a bit of a niche title. Perhaps Bad Company 2 when it's due for release?
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