It’s a shock that Square Enix greenlights any games anymore, as it almost always announces its projects have underperformed afterwards. This is perhaps best evidenced by its Tomb Raider reboot, which sold millions of copies at launch, and was still dubbed a failure by upper-management. Marvel’s Guardians of the Galaxy has fallen to a similar fate, with initial sales short of the publisher’s expectations.
The good news is that the title’s performance has turned around, thanks in part to positive word of mouth and some heavy discounting. Speaking as part of its quarterly financial report, the publisher explained that the game has since made up for its shortfall in launch sales, and is more or less back on track. It picked up the award for Best Narrative at Geoff Keighley’s The Game Awards last year, and has been largely embraced by anyone who’s tried it.
We reckon the fallout from Marvel’s Avengers really hurt Starlord here, and in truth, Square Enix’s marketing wasn’t the greatest – even if reviews were super positive from the outset. Ultimately, the cream will always rise to the top, so while the publisher has had to work a little harder than perhaps it expected to flog this title, at least it’s now beginning to get the respect it deserves.