Returnal, by all accounts, looks like a fantastic PlayStation 5 title. With developer Housemarque's signature visual flair and snappy gameplay, it's a third person shooter that should seriously pop on the new console. Its rogue-lite structure and narrative focus should make for a properly compelling experience, too. It looks great, but there's one thing that's wrinkling the noses of even the most dedicated Housemarque fans: its price tag.
Indeed, Returnal currently costs $69.99 / £69.99, which is the same going rate as PS5 games like Demon's Souls and Call of Duty: Black Ops Cold War — perceived to be much larger projects from the outside looking in. It's become a major sticking point; we've certainly noticed a huge volume of commentary among our own readers suggesting the cost of entry is too high.
We had the opportunity to interview Housemarque — you can read the full conversation through the link — and couldn't resist asking them what they think about this reaction. Speaking to game director Harry Krueger and marketing director Mikael Haveri, we asked for their thoughts on the question of value surrounding Returnal.
Haveri told us the game is "a much larger endeavour than our previous portfolio", noting that it's the team's biggest ever project. More than that, it's launching on a brand new system, which involves adding new features like 3D audio and haptic feedback. "Everything really caters to a new type of experience," Haveri says, explaining that they're aiming to fulfil their end of the bargain by producing "the best, most replayable, and most engrossing experience" they can.
He continues: "Now, it is of course a new console generation and a next-gen title, so there's things that come along with that, but as long as we're fulfilling our part of it and making the best game possible, then we're doing our half of the value proposition in that regard".
We should probably point out that decisions like pricing are not made by Housemarque. Sony's stuck that premium price on the box, presumably because it views the game on equal or higher footing compared to other PS5 software. Just looking at the company's own titles, Sackboy: A Big Adventure goes for $59.99, and Marvel's Spider-Man: Miles Morales is only $49.99. Looking at it this way, it's clear Sony is very confident in Returnal and its content.
Anyway, there you have it. The developer's belief is that it's making the best game it possibly can. Whether that's worth 70 smackers is down to you.
For more thoughts on Returnal, read our brand new hands-off preview.
[source News: Interview: Returnal PS5 Developer Housemarque Talks Story, Replayability, and Value]
Comments 52
its going to be 40$ a couple weeks after release
Hi there fellow gamers.
If by any chance people are still on the fence, then wait for a sale.
It´s not nothing gamers haven´t done before when we don´t know if the game is going to appeal to us or not.
It´s fair to want to wait awhile.
Not me. I´m getting this game day one!
Love everything I´m seeing, hearing and reading.
My kind of game indeed.
Cheers, stay safe out there and happy gaming to us all
People are seriously overstating the impact of games costing $70 at launch in the macro sense. Most people who will pass on it at that price weren't going to buy it at $60 either. There's nothing wrong with waiting for sales and gaming on a budget! And I know there will be some people who pass due to the increase, but my point is that it is a small percentage of people. If it comes out and it's great then it'll sell well and if it's not then it won't. The extra $10 just isn't that big of a factor in the big picture.
If they want to justify the game being £70 then they shouldn’t be doing interviews and trailers emphasising features which are seen in your bargain bin roguelike. Them advertising alternate biomes, randomised layouts and enemies and upgrades as ‘features’ is like an indie game boasting of its 8 bit graphics and then charging £70 and calling it revolutionary.
While this looks great, it is priced $129.95 at EB Games and $109 at Amazon over here in Australia.
Yeah, not happening. Especially since Sony's games don't hold their value. I'll be waiting for a good sale before I bite. Shame.
I'll get it when it hits $25 on a black Friday sale. This is a game that is definitively on the "would play a bit but can wait, like, a year or two" category.
@MrDoug91 It's not just £10. Most games can be found £42-45 at launch. Selling it at 70 means an extra 50+%
Sorry but I’m my eyes you haven’t done enough to justify a $70 purchase, barring any special editions. I’ll wait for positive reviews or a price drop because the footage they’ve shown doesn’t impress me
It'll be on PS Plus by the end of the year. Calling it now.
The good thing is that, with this being Sony, their games will be 60%+ off within a year of release, if not earlier. Especially for something like this, which I expect to be roundly ignored at this price point.
@nessisonett I hope to god Nintendo is a couple of gens behind adopting this new "industry standard" pricing like they were with paid online, lol. Because once they do, absolutely everything is going to cost $70. They'll be printing money with seventy-dollar remasters left and right.
I think the thing with games now, and Sony will know this better than anyone given the data it has access to, is that games have much longer sales tails in this digital age.
It's almost certainly true that there'll be less people buying games brand new at $70, but with more people buying digital, they know that they'll be able to capture more and more consumers as the price comes down.
In the old days, when everything was physical, this was trickier to manage as you had to control supply, store the stock, etc. Nowadays, it really is as simple as changing a PS Store variable.
TL;DR: Sony probably knows there'll be fewer day one sales at $70, but games have longer sales tails now, and they'll gradually bring the price down over a period of months and years.
@Ralizah I was already in shock at the pricing for Skyward Sword HD. £50 is steeeeep for a remaster, especially when Switch games retain their price.
@get2sammyb So less people pay $60 and more people pay $30-$40 or less? That sounds like losing money to me. Games still sold after launch without digital. Day one is still where large portion, if not the biggest portion of profits come in by a mile. A game won't get a sequel worked on immediately because it sold a few more units a year or two down the road.
The argument makes no sense as according to that logic $60 still makes more money. Demon's Souls worked because we all needed to play it on our day one PS5. It won't work again I don't think.
I'm getting it day one. Can't wait to play it.
@nessisonett Honestly, Link's Awakening, even if it's a full remake, seems like more of a raw deal to me, since it's like a ten-hour game that never updated the simplistic level design or bosses built to work on a Game Boy. Skyward Sword, if nothing else, is a full-course meal of a game.
Still, it looked like it was probably another bare-bones remaster. I was already in a bad mood by the time they got to the Zelda segment, and it certainly didn't help in that regard.
@Ralizah I liked Link’s Awakening but I beat it in a couple of days and have zero incentive to play it again. I know what you mean about worth. Although at the same time, Returnal will have potentially thousands of hours of content due to it being a roguelike. But then those games are usually £15. There seems to be a sweet spot.
At the nearest oppertunity i'm going physical again. Sony are losing me at the moment and i'm getting nostalgic thoughts about Gears and Halo....
Damn you, Jim Ryan!!!
At $70, it could've at least been a co-op adventure game to enjoy with a friend or two. Looks good, but I'll be waiting on this one. Might even end up being a pass based on reviews and other games available. It just doesn't have "must buy" appeal to me.
However, I understand, being in their shoes. Smaller initial install base, due to less PS5's in households than PS4's, and being locked to PS5 means less initial sales. So starting with a higher initial price will offset it until the playerbase increases and potential numbers go up. It makes sense, but it won't work in the favor of every game released, and I'm sure Sony will come to see that. They need to both stand firm and simultaneously tread lightly on this one imo.
It's a rogue-like. I barely want to play it for that reason, let alone pay $70 for it.
I can't help but wonder if Sony and others hadn't hiked prices up to $70 if we'd even be having this discussion. It seems like people are, naturally, looking closer at games now.
As far as Returnal, I think the game looks great and I'll be shelling out day one, but good luck convincing the majority. The chatter I've seen, even on this website, the most pro-PlayStation one out there, hasn't painted the rosiest picture.
This is not about Returnal costing the same as other games, it's about all games as standard costing 80€/£70 (essentially $95) outside of the US. I've got nothing against Housemarque and think their game looks great, but no game should cost that much money.
I thought that going digital was supposed to bring the prices down in general. Instead you've got the PS5 version of FF7 Remake up on the store for £69.99-84.99. Give an inch they take a mile, we've only got our selves to blame as gamers for encouraging all the little extras and whatnot. It's a losing battle, but I'll continue to voice my displeasure with the situation.
The base price of $90 here in Canada is still absurd IMO...sure you may point to inflation and say what’s the big deal the devs. gotta make money, but it’s not like I’m earning any more than I was before the price increase (in fact working less due to the circumstances). It’s honestly enough to make me reconsider a game like this i’m on the fence about & simply wait for a sale, despite how much trust I have in the dev. or product.
Also, I don’t really buy the argument that 3d audio, fast load times & haptic feedback warrant the price and hope more devs. don’t use that as justification. It’s not like they revolutionized the features Sony allowed for in their new console
I’ve played every housemarque game, resogun has been played since it released and is now installed on the PS5. If they say they’re delivering a £70 game, then I 100% trust them. The game looks very different yet is so obviously housemarque, I can’t wait but I agree with others.., it'll plummet in price in no time so I don’t think there’s a need to rush in.
I don't see where the extra money is going to. But I'll be honest, I usually wait for a sale or used copy, anyways. No more day one purchases for me. They go on sale too quick for me.
As with most art, the value is in the eye of the beholder. So I would certainly say that we probably need to wait until it’s out there and reviewed before passing judgment. No one has even played it yet. Unless you’re the kind of person that feels a game worth $70 does not exist in this universe, then I suppose there’s no convincing in that case.
I’m not a PS5 owner yet, so I don’t know for sure if I’d pay $70 for it, but I’d be really tempted to because I think it looks great, and to me, $10 upcharge is a small price to pay to reward good developers who don’t use microT and shady practices to hide the cost. I like to support good developers, new IP’s, and companies that are pushing the gaming boundaries. I’ll buy 10 copies of this before spending the same $70 on the umteenth iteration of NBA2K. Way more innovative and artistic merit here from Housemarque, I’d wager. Even compared to Demon’s Souls which is the same price — sure DeS looks great and I have huge respect for Bluepoint, but there wasn’t any creativity, originality, or imagination that needed to be invested in producing the exact same game from a generation ago.
To be clear, I think DeS appears to be worth $70 also for its technical merit, but I believe in financially rewarding smaller developers who try new stuff. It’s why I bought Dreams, Concrete Genie, and Hellblade at full price and why I wait for a deep sale for the latest version of Assassin’s Creed.
It’s a moot point for me though. Can’t play Returnal for a while anyways without a console.
The game looks interesting so I'm still buying it if it's good, but I'll buy it on disc with the intention of selling it after I'm done (and buy it again digitally when it's discounted on psn).
I usually just buy the digital version for ps exclusive in the ps4 era, $60 is the upper limit of what I plan to spend on single digital games.
@WCB sonys games dont hold their value? Good lord a lot of sonys games have more than held their value..i still play driveclub even though sony dont support it anymore..anything by housemarque has near infinite replay value..i could go on all day but then you would accuse me of fanboyism which i dont have a problem with at all its just i can see it coming so i'll deflect it now and avoid that one..i've had more value from my ps4 than any other gaming platform and i've no doubt i will get the same if not more from the ps5 gen..
The reason games are going up by 17% is because developers think we need games to be 17% longer, 17% more graphically intensive, and 17% more clogged down with cutscenes. BIGGER IS BETTER!
I would argue most people don’t make it halfway through a triple A story game, and by cutting the length by 10-20% of these games instead of making them bigger, you would get a cheaper game which could be made quicker, have less glitches and bugs, have less exhausted developers, and a leaner game that doesn’t outstay it’s welcome.
Case in point (although I haven’t played it) what people said about Cyberpunk 2077.
Just came here to be that guy and say that Black Ops is actually £65, not £70 😂 I know it's a small difference, but still annoys me that Sony is the only one charging that much and they're the platform holders.
@Ralizah Who knows maybe that will make them leave the special games all together and we will get the Ubisoft/Activision Blizzard/ 2K treatment release it copy and paste and broken we will fix it after release/ monetized beyond believe/ also €70 full off MT and ofcourse gambling for the kids.
@DrClayman Full of MT going as high as €20 plus thats the same deal. 🤪
And next year its useless. 😉👍
@Northern_munkey I'm talking monetary value, not how many hours you play. A lot of games get a deep discount months if not weeks after release.
@Northern_munkey I agree 100% but probably most complainers run too the store too buy NBA2K which costs the same full of gambling and MT. And then people complain why they get rid of the Japanese games. 😅
Im certain that we will get the Ubisoft treatment this generation copy and paste, liveservices so your copy holds no value and microtransactions beyond believe. I guess thats what the new generation wants. 😐
No game is worth £70. Although...Dulixe Fifa, COD,Creeds.... all over £70 with season passes etc... I've never paid more than £40 for any major PS4 exclusive....£70 is really too high. I have veteran gaming friends who have gamed since the 70s like myself and none are pre ordering games on PS5....due to these first party prices.
It's similar how digital standard editions are £50 on the PS Store yet I only buy physical and it costs me £40...Digital should be cheaper than physical.
Only way this will change is if people stop buying the games...its simple. Hit Sony un sales ,make a stand, prices will soon change.
Without gamers these companies are nothing...
Truthfully, this means I probably won't pick up the game at launch. It looks like a great game, I want to support new titles for the PS5 but that price point is just too high.
I can't see what I'm getting for the extra £20 (or more). If I wait several months, I could get this and probably another title for the same price, such as the deep sales most games get given.
It is a real shame because the game deserves some serious attention.
Sorry, I refuse to let the $10 price hike become a thing. Games are expensive enough as it is once you factor in DLC and expansion passes etc
I'll pick it up when it hits £20 or less, thanks.
tbh I can't buy even 20$ games cause everything is soooooo expensive in my country .The latest game I could buy was RDR2 and after that I joined PS Now.
@MrGawain - absolutely.. which is why in general i preferred PS3 to PS4. much bigger variety of AAA and AA (which have practically disappeared in modern gaming) games (that cost usually 40 quid at most), and usually getting new games from studios every couple of years. now studios are taking 4-5 years or longer to make games, because they're trying to crowbar every mechanic they can think of into them and bloating them out with hours and hours of filler.. giving more opportunity to sell DLC, MTXs, and other stuff. you look at the trophy percentages for games on PS4, and even hugely popular games don't often have more 30% complete the campaign. skyrim on ps4 for example is 18%.
I think this game looks good, I genuinely do but when Resident Evil 8 is selling day one new for almost half that price on disc or Kena is selling for £30 new on digital, its really hard to justify the £70 mark up on this game and well any game.
I hope it manages to be a success for them as they clearly poured a lot of work and love into it.
@Rhaoulos I'm American so idk much about UK pricing. I was thinking in terms of $60 to $70. How that translates internationally with exchange rates is a far more complicated topic.
I honestly don't care how much bigger the games are or how game prices should of went up years ago because of inflation. I am not paying $114 for one video game.
More so ones that are flooded with micro transactions.
@MrDoug91 what the price increase does is reduces the number of games people are willing to take a punt on at launch, I was quite willing at £40, £50 reduced the pool I was willing to go for and now £70 there are very few I would go for.
@Amppari I doubt that. Once more people have ps5s the prices will go down quicker, but at this time, ps5 games are holding their price. Ignoring the awful Destruction All Stars
@ATaco Dude it doesn't matter. Sony's model has always been to reduce the price after its been out for a while. Would you rather that game start at 70 and come down in price over time, or be like Nintendo, where Mario Kart 8 is still 59.99
@mvhess I would rather it be $60 and then come down in price like it always has. If it doesn't matter like you say, then why change it in the first place?
@ATaco because only a tiny fraction of people have the system so it isn't going to sell well. Plus it takes additional time to incorporate all the ps5 features into the ps4 game.
@MrDoug91
In 2015 new games in the US cost about $68 with tax. At the same time, new games in the UK were about £40. By taking into account nothing but the exchange rate, new games in the UK should be £58. If US prices increase to $70 (about $79 with tax), then new games in the UK would be £68.
Honestly, I think the high price in the UK is due solely to the plummeting value of the £. Wages haven't increased, and the money is worth a lot less than it used to be.
Sony outpriced me with the new game prices. That is fine, I won't buy them at release and wait until they are cheap. Added benefit is that the updates are all done so I have the best experience.
Eventually the price will go down, calling it now
🥴
What I find galling is not the price per se but the fact that the US save $20 bucks over the UK price and $35 over the Australian.
If it was the same price in the UK as the US I would happily pay it. As is though it feels like other territories are subsidising a price cut in the states.
@KippDynamite $69.99 converted to GBP is £49.44, for the most part the majority of states in America charge no more than 8% for goods, so we shouldn't be paying any more than £53.99 for a new game going by converting the cost from USD to GBP and adding a max of 8% for tax.
Even if you say VAT of 20% should be added to the USD converted to GBP that's under £59.99.
That added £10 on top makes no sense, other than Sony looking at it like Dollars and Pounds are the same thing, which is completely wrong.
Looking at the GBP to AUD prices, we're paying the equivalent of $127.58, it's disgusting.
Returnal costs 99.51 AUD, that's £54.43, here in the UK we shouldn't be paying more than that.
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