Sony is kicking things up a gear with regards to The Last of Us: Part II, it seems. Just recently, we had a new story trailer, then we had a dev diary style video discussing the narrative. Now, the platform holder has unveiled a gorgeous limited edition PS4 Pro console, and it's even partnered with a beer company to promote the title. However, there's one more marketing detail we've spotted today: an emoji.
Over on Twitter, it's fairly common to see custom emojis for popular hashtags, or ones that are promoting certain movies, for instance. Sony has created one for The Last of Us 2, meaning when you use #TheLastofUs or something similar on the social site, your message will display a little Ellie face. She looks just as miffed as she does on the box art.
The hotly anticipated sequel is just one month away, releasing on 19th June. Is all this promotional stuff getting you excited to play The Last of Us 2? Tweet responsibly in the comments section below.
Comments 15
I had a great joke but it involves the scissor emoji and it's really in poor taste so I'll shut up.
Elloji.
I like it when hashtags have neat little custom emojis. I like the FF7R one.
Ooh, the Twitter hate mob won't like that! 🤣
Be sure to head on over to Twitter for all the spoilers you could ever want.
Everything they are doing feels a little desperate to me. It's a shame the game leaked but i feel like they would be better off keeping quiet and just letting the quality of their work do the talking
Yup, can't wait for this game 😃
don't use it in the public domain, you might get a false copyright claim, welp
I really like this pandemic they released to promote the game. Great idea guys 👍🏼
@kyleforrester87 that's a terribly lame joke
@Spinachie Well, you'll never know, will you.
No thanks. Zero interest after the leaks and ND and Sony's subsequent behaviour
Troy did say you need to keep an open mind when going into this game all this people who are hating are so closed minded goes against the last of us original ..I mean if you don't like then don't buy it, I for one have pre-ordered it and booked and rebooked days off just to properly play it
@Bagshot
The silence from all gaming websites is strange, a story about an emoji makes the news but a massive games studio copyright claiming YouTube videos for just talking about the leaks doesn't. Whatever your opinion on the situation, surely news is news and needs to be reported.
@kyleforrester87
That is very juvenile...
...I approve.
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