What do you think of when you think of DOOM? Demons, big mad guns, blood-soaked hellscapes, brutal action... And thumping metal music, obviously. The unapologetically metal soundtrack to 2016's DOOM elevated the shooter massively, and we expect DOOM Eternal's track list to do the same.

So whose idea was it to put generic borderline mumble rap over this new DOOM Eternal television ad? Granted, it's only 24 seconds long, but bloody hell, it just sounds so wrong. And we're clearly not the only ones who think so. The video currently sits at 4,000 likes and 9,000 dislikes on Bethesda's official YouTube channel, and it's being torn to shreds by fans on social media.

We guess the people who are already into DOOM are going to buy DOOM Eternal regardless -- it does look great -- so maybe this is an attempt to sell the game to an even broader audience? Perhaps, but it still doesn't fit the tone of DOOM at all. We're here to rip and tear, goddammit.

What do you make of this? Headbang to the DOOM soundtrack in the comments section below.