If you’ve ever lived in Europe, you’ll know the pain: the eternal wait for release dates, while the rest of the world gads about in the next great game. It wasn’t so bad during the PSone era: the Internet was less established in those hazy mid-nineties days, and so magazines were the main source of information – themselves restricted by print cycles and the like. But by the time the PlayStation 2 arrived, you knew: Metal Gear Solid 2 was out in time for Christmas in the States, and we had to wait until March.
The PlayStation 3 era changed things, as the majority of games released in the same week around the world. But there was still a delay, particularly in the UK; old-fashioned delivery schedules meant that new titles would drop on the Friday, while the USA would traditionally get to play on the Tuesday. Worldwide release dates, famously pioneered by Sonic the Hedgehog 2, definitely became more common – but still, there was the wait.
I thought these days were over, I really did: the emergence of the PlayStation Store as a major retail presence has shifted most release dates to the same day – and yet publishers still want us to wait. This is not a case of logistics or languages anymore, though – it’s financially motivated. It started with sports games and, ironically, Xbox exclusives – but it won’t be long before it infects everything. I’m referring, of course, to early access launches.
Assassin’s Creed Odyssey is out this week: it launches on 5th October. Except – oh yes, there’s a second release date if you’re willing to pay more. Plump up for the pricier Gold Edition, and you can begin your Greek adventure today; you’ll be getting the Season Pass and various other bits of bloat for your additional expenditure, but it’s the only option you’ll have if you want to play on 2nd October. And it’s not the only game.
Shadow of the Tomb Raider did it last month; FIFA 19 and Madden NFL 19 the exact same. Sony may have resisted the temptation for Marvel’s Spider-Man and God of War, but even it’s been experimenting: MLB The Show 18 could be played “early” if you were willing to pay. Call of Duty: Black Ops 4 and Red Dead Redemption 2? Well, given how publishers like to follow each other like sheep, I’m shocked they’re not both on board.
I don’t like it. Look, I understand that it’s down to the consumer to make financial decisions, and no one’s being forced to buy the Super 2 Turbo Ultra Edition X in order to play the next AAA fancy three days early – but publishers know how gamers like to be part of the conversation. I remember those three extra days that it took for games to come out in the UK being torture – and just as we’ve solved the problem, the solution’s being monetised.
I’m not going to pay £74.99 for Assassin’s Creed Odyssey – almost £100, are you insane? I flat out refuse. But people are playing now and sharing pictures of Kassandra on social media and by the grace of Greece do I feel left out. Ubisoft knows it – all the publishers know it. And so here we are: two release dates, one game. How long before that “early access” becomes a week? 10 days? Two weeks? And as long as people keep paying for the privilege, those prices are going to rise.
What do you make of most major games having two release dates these days? Are you willing to pay extra in order to play earlier, or do you think it’s a scam? Only those with gold accounts may post in the comments section for the next three days.
Are you willing to pay extra to play a game early? (230 votes)
- Yes, I’ll always opt for the earliest available edition
- Maybe, but it very much depends on the game
- Hmm, I’m not really sure to be honest
- No, I’ll never pay extra just to play a game early
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Comments 95
Why pay more to play the game early when most major publishers like Ubisoft don't finish the games until after they're released?
I'm not paying extra just to play a week or so early, it's stupid
of course in today's culture of instant gratification it's not unexpected that they would try to make money off peoples inability to wait
I'll never pay extra for playing early but as in the case with AC today, I wanted the Collector Edition so I got it earlier. Seems like a nice bonus in that case but that case only
Not too many games I actually care about that'll sway me to pay for an early release, so this doesn't bother me.
I rarely ever play games on a proper release day, so even if I wanted to I would never pay early to play a few days earlier than the rest! Especially if there's no added incentives for the extra price.
You know my issue is? The potential of spoilers being higher with this. Spoiler dodging is already painful, but some games could possibly be spoiled before the actual release if it's short enough.
I never pay extra to play a game early. I did get the most expensive edition of Shadow of the Tomb Raider, so got early access, but that was more me knowing I wanted the game and the expansion pass so I paid for it all in one package along and got an added bonus. I would never just drop $90+ simply to play 3 days early. I'm not a fan of this business practice, but it's not a huge deal either, if it's a game I'm looking forward to but have to wait a few extra days for the standard $60 edition, oh well.
2k19 did this. Such a terrible practice. As a preorder bonus, I'm okay with an early release. But pay more for it...nah, that's awful
I'll pay top dollar for early Bloodborne 2.
I'll never play extra for playing games early. For a good ps4 theme or a discount, yeah, but for playing early? Nope.
Nope, I refuse to pay more money to play early.
I can wait a few days to play a game. Seeing people post screenshots of a game now that doesn't release for a few days does not bother me one bit.
Besides, people always seem to get their hands on a game before release anyways through small brick and mortar stores that break the street date.
Micro$oft and Ubi$oft are the most greedy publishers ever.
Welcome to today's gotta-be-first-and-best competitive culture.
The proof was on YouTube recently; on the same day Shadow of the Tomb Raider released early, there were trending videos entitled "FINAL BOSS + ENDING + SECRET ENDING" with a semi-spoiler thumbnail.
There is no secret ending to Shadow of the Tomb Raider; there's a post-credits scene, but nobody could know that and, of course, those videos had thousands of views within hours (and would go on to gain thousands more from people like me who, days later, completed the game and wondered if they'd missed whatever triggered the "secret" ending, only to realise the clickbait trap all too late).
As long as we live in that kinda world, publishers are gonna pull stunts like this. They'd be stupid not to. It's easy money.
I never knew it was becoming so widespread. This just proves that many and more people are actually paying to play games early. Bloody madness I tell you.
Hell yeah I'll pay extra to play the finished Cyberpunk 2077 three years early.
No but on a serious note, Sammy's spot on in the article. It's easily one of the biggest scams going right now, because the game's done. Finished. Released. Yet it's held behind an additional paywall. It really needs to be stopped now before it grows out of control.
I remember picking up Streetfighter Zero 2 on my chipped Saturn many moons ago, back then the waits were obscene for anything from Japan to release over here.
Now the stores are universal (more or less), i do find it strange that companies do this, but I think there is a correlation to being the "first" on the likes of Youtube and Twitch, along with a fair amount of gamers who "need it now"..
This along with the whole Steam style "early access" thing in games these days, makes this a lucrative and easy cash grab for companies and lets face it, Ubisoft are never slow at milking a cash cow, where possible.
I would absolutely NEVER pay extra for the sole reason of playing early. Not even for a new EDF or Monster Hunter game.
If anything, I"m far less likely to buy a special version of game if it offers an early release. This is a stupid practice.
Look at it this way, you're either paying extra to beta test or the dev is purposely being anti-consumer and holding their game longer than needed.
@RadoGoji That's exactly my line of thought, also. These days, I'd sooner wait for a GOTY edition, which contains the five patches, since the original release date... and also, it usually costs less.
Great article highlighting one of the very many problems and ways which publishers try to scrape more money out of us. It's bad enough this game has a silly amount of editions in the first place plus buying pizza dough to get extras and then buying said pizza dough from a particular store for even more on top of that. Personally I would never pay extra just to play a few days early, partly because I have a life and may not even have time to play it on launch day and I have no desire to share things on social media before most have access to it
My advice to anyone in the UK is to order from ShopTo, I've always received games 2 or 3 days before its official release. I got PES18 a week before release last year
In one of the small percentage that will pay for gold edition, i skipped out in gold for origins and missed a lot of end game stuff but theres only certain games I'd do it for, doing the same for rdr2
yeah it is expensive at £100 and i would never pay that much for a game, even the £55 i paid for shadow for the tomb raider was too much and all i got for it was a special steel case for it.
i don't like the idea of early access but the publishers know people will pay to get the game even if they charged £100+ more for the privilege, this trend is setting steam.
This is the next big thing after all the bad press micro transactions have had in the last year or so. Publishers have to find other ways to fleece the public.
@RedMan33 you must be really lucky - I’ve used shopto for several years and never had anything come 2-3 days early, a day at the most.
@NathanUC the game will be buggy day one anyway and if you get it early there won't be any patch to make it function anyway, in one case of early access i think it was the crew 2 the game wasn't playable at all, are consumers really paying for this kind of treatment?
Amazing article and one of the many reasons I have tried successfully to ween myself off gaming as my major hobby this year. The political side of gaming is all bs. £60 is loads for a game. If it sells 4 million its £240,000,000. A quarter of a billion quid.
That is more than the total turnover for the biggest home improvements company in the uk employing over 1000 heads. Money money money.
@themcnoisy money talks like always, and i don't blame you for quitting on gaming.
@Nightcrawler71 maybe I am or maybe I'm close to where they dispatch from
no, i only ever buy standard editions. i never buy DLC/season passes before the game is released, even if it would potentially save money.
I'm going to be that person her: what's the problem? If people want to pay that money, that's their prerogative.
I'm fine with waiting, personally.
I agree with the article. Its just greedy bs, especially for mp games. That was actually the thing I was not happy with SWBF II while everyone was going on about MTS that were already canceled at launch people didn't acknowledge the unfairness of buying the most expensive edition with tons of advantage and most if all the early access allowing to rank up etc
This is a common bad practice for a few games.
@Kidfried
I think its a problem for competitive mp games
@Kidfried I was just about to post the same thing. If a consumer is knowingly willing to pay extra to play a few days early what's the issue? It's their money. If there's a game I know I will enjoy and plan on getting the dlc for anyways most likely I don't see a problem at all.
Couldn't care less about playing games for about two years after release, let alone 3 days early. I like to wait until they are around £12.99 or less before buying them! I mean, who are these people and what lives do they lead where they are that desperate and impatient to pay extra for three days worth of game? The only game I ever buy day one is a football game each year, PES or FIFA, usually PES. And I don't pay more than about £35 for it. I do that because I know I will enjoy it and will play it loads. Any other games can wait.
I think this was going to be about Nintnedo's free-to-play mobile game "Draglia Lost" releasing in Japan and the US but not the UE/UK, what a letdown.
I usually wait a month for the first patches to arrive anyway. And thats only for the very rare games I buy at launch which is at most 1 per year. Most of the time I wait 6 months for the price to drop
If charging people extra to play early keeps the cost of the game down for the rest of us, then who cares?
So pay more to pay, probably, the worst version of the game? The issue is that the games media and marketing machine is built around buzz. If I wanted to do a stream or a video or article on AC Odyssey in December, no one would care. Old man grumble over.
@Kidfried Where do you draw the line? There's nothing stopping them from ''delaying'' the regular release date by another week or so. €100 to play it now, or €60 to play it in two weeks. What about a month? Do you feel comfortable with that? I know that sounds silly, but you can bookmark this comment, because some publisher is going to try it sooner than later.
It's like Robert said, the delayed European release, except now it's on purpose, and it's locked behind a paywall. A bit scummy IMO. Plus, spoilers are already hard to avoid as is, but they publishers know that of course, that's why they want you in on that early edition
The only game I will maybe pay for earlier access is battlefield only because its multiplayer and I am a huge fan. That is only a "maybe" though.
I wouldn't pay to play early. I think that's rather silly. Can you imagine movies doing that? Pay $30 to see a movie a week early?
But if titles have gone gold, it doesn't cost the publishers any extra money to release them early--easy free money in the bank.
It only works if people pay.
Their cashing in on the new social media feeling of 'fear of missing out', how awful.
How about the price just drops by 50p a day from release until it reaches a hard price say of £20 a couple of months later, then people can pay what they feel they want to (I would wait for the £20
Personally I usually give it a month for the price to drop and the patches to appear usually. Resident Evil 2 is my current preorder exception.
I used to be a day one buyer on well received games, but as the industry has moved more and more towards releasing betas to be patched some time later, selling content that used to be included in games as DLC, adding in microtransaction and the numerous other anti-consumer changes they've made to gaming, I've changed my habits to usually wait out the launch and make my purchase based on the general hype a month after release.
People are already paying a premium to get games at launch, after a month or two most games drop to a half or less of their launch prices. For those who do like the buzz of getting their games at release though, I hope this type of move doesn't pay off for the companies doing it and people are smart enough to realise if they boycott moves like this they will quickly be dropped (unfortunately this is never the case).
@RedMan33 Can't say I've ever received a game three days early from ShopTo. The earliest I've received it is a day early, which is of course great. But my last four orders now haven't even come in time for launch, let alone early. I actually resorted to going into GAME (God forbid) and buying a copy of Spider-Man to play it on launch day because ShopTo didn't deliver it on time. Once my ShopTo order arrived a couple days later, I took that sealed copy back into GAME to get the more expensive refund, of course, but that's another story...
I'll never consciously pay to play early. If a version of a game includes something I want, I'll buy it... if that happens to include early access, so be it.
As for these schemes they keep coming up with, you know what they say: A fool and his money are soon parted.
@RogerRoger there's already vids like that about ac oddessey on youtube aswell.
full playtrough of the story,then a video showing all boss fights and the ending and even another one somehow already showing the full playtrough of the atlantis season pass story.
all done by the same youtuber...
Saying £74.99 is almost £100 is a massive over statement. I do not see an issue wth giving the consumers choices when making a purchase. Those who have the money can spend it any way they want. Paying the extra can make a lot of financial sense to those who stream the game as you are more likely to get subs as a result of streaming the game early. Same reason I do not have issue with someone paying extra to have an item delievered the next day.
@Octane I play a lot of older games. And I've been listening to podcasts and reading gaming websites for as long as I remember, but I can't think of a situation in which a game was spoiled for me.
I think a month is fine too, by the way. I've been waiting years for some games to release, might as well wait a little longer.
I think @Bliquid put it really well. Also, the fact that people want everything and they want it now is the problem here, not the fact that some of us now have to wait a little longer. The game will still be there, and it will be just as good, even if it's not #trending.
I'll never pay ps store prices never mind special editions for early access.
@RadoGoji Kudos.
To me it just feels like a waste of money to pay to play a few days early. And these sorts of pricy preorder perks just make me more likely to wait for a sale instead of buying it on Day 1.
This is what happens when people with too much money and not enough common sense tell publishers that this is ok. Honestly it's almost like a premium made for streamers so they have to pay extra to get those increased viewer counts.
Grubby
I imagine the same people that preorder are the same people who would buy this early. When excitement trumps control.
this long into the consoles life I have such a big back log that rushing out to get something on release day or deal withall the bloody bugs day 1 patch etc etc. paying a premium just dosent really appeal to me. Well with somegames if its a Bethesda game the bugs will still be there on version 9.8
Its a bit an over reaction. Yeah you get to play early but the 74.99 is for the season pass , 3 days early is just an added bonus
A lot of idiots who pay to play early lol. 😁 😃 😂 🤣
@Anguspuss They will be there the next generation. 😁
I've played it a week ago at EGX, so I can wait till Easter sale with that and till Black Friday for Tomb Raider. Rdr2 preordered ultimate edition
I've never cared about being among the first to play a game. These days most of the bigger games need patches anyway, even those that run quite well. The financial cost is another big deterrent.
This is not pay to play early. What if everyone did pay the extra cost? Would it then be called the official release date? Nothing is easier to part, than a fool and his money!
No thanks cant nor will i do pay early no more.
Lmfao I find it hilarious how they go through writing a clickbait ass article without acknowledging ALL the details. They make it sound like you're paying an extra $40 JUST FOR the early access when that IS NOT the case. lmfao In Assassin's Creed case, for $100 you are getting the game, the $40 season pass AND 3 day early access.
In Tomb Raiders case, for $90, you were getting the game, the $30 season pass AND 2 day early access..
But noooooo, complain about literally NOTHING. You are not paying for just "early access", that is a bonus when getting said editions. If you don't want to cough up the money for said editions, that is perfectly fine, by all means you should vote with your wallet, but it's in no way "stupid" or "worrying".
I will NEVER pay for earlier access. I have had earlier access because of pre-ordering games and that has been a pre-order bonus. The price was the same as it was if you didn't pre-order too at the time of release. I didn't pay extra for that and I would have pre-ordered the games regardless.
If they started charging for a few extra days early which were a 'free' pre-order bonus, then I am certainly going to wait for release. Games, certainly physical releases, come with a premium price at release and drop in time. In other words, you are already paying 'more' for the earliest possible release but if you are happy to wait, some games may have a longer wait than others, are paying less for not playing early. Also getting a patched/fixed game with a better understanding of the after game support and a wider spectrum of opinion as more and more people play it.
It doesn't bother me.really I think this is just another thing for gamers to cry and whine about. Seriously I don't what it is about this gen but it seems that gamers cry way more about stuff then previous gens, but I digress.
Rarely do I buy games on launch day so even if people get early access big whoop. If people are worried about spoilers and such here's and idea stay off of the internet till you play the game. What a concept.
I always thought Tuesday was a dumb day to release games, so if I could play a game that weekend before release by pre-ordering, then that sounds like a good deal!
Paying extra, though...that's a tough sell.
I don't mind paying for the earlier access to the game if it's for a version of a game I was getting anyway (I'd have bought the gold edition of AC: Odyssey even if I still had to wait for Friday), however it is a practice that does kind of stink. I mean seriously, if the game is there and ready for release, why push it's date back an extra 3 days just so you can try and squeeze some extra cash out of those wanting a standard edition? Buying the normal version of a game shouldn't come with a penalty other than simply not coming with the season pass or whatever.
I like to wait 12 months or so and get the game at like 80% off. Although these days it's more like 3 months after release
Yeah look ill be honest I nearly did bite the gold addition for AC, but it would have cost me $150 locally, when I can get the game 3 nights later for $69 launch price and the season pass for ~$40 later. For me, il save the other $40 towards a nice indie
@ImAPirateSoSueMe @johnny30 So why not sell the standard version three days early as well? Because they want to lock you into the most expensive version if you want that early access.
What they should do is make the digital version's release date sooner, that would make up for how the price isn't cheaper than a physical copy.
@get2sammyb i guess its a reward for buying the gold edition with season pass
In a few years this will be commom and everyone will be paying extra for the "privilege" of not having to wait a purposely delayed release. Gamers are their own worst enemies, just see how people pay for "DLC" that should be in the game already, this is how they do.
Luckily EA couldn't hold their greed and lootboxes are now hated enough to not be viable.
I really enjoyed Hitman and I want the fancy deluxe edition which includes early access. Though I have so many games to play the early access isn't that important. Still I feel like buying records I like to give money to developers I support. As far as AC Odyssey goes I'll buy that game on sale as with many of the other big games coming out.
@RadoGoji origins was complete at launch and so is odyssey
Shop around: £67.20 for the Gold Edition delivered to me yesterday by The Game Collection.
Includes Assassin's Creed: Odyssey
Includes Season Pass.
Includes Assassin's Creed III: Remastered.
Includes Assassin's Creed: Liberation Remastered.
It's not that bad a deal, might have to wait around 5-6 months for those items to drop in price individually to match it?
In the last few years I've started waiting games out to pay less. I just picked up AC Origins with the season pass for 65% off. As I get older I care less and less about playing the new hot thing and would rather wait for bugs to be patched and steep discounts. The only exception to this are first party Nintendo games because the quality is usually top notch and they never go on sale.
Well, isn’t it already a bit like that? You can get a game at D1 paying 79.90 € or you can wait a couple of months (sometimes even just weeks) and get it for half price (sales or 2nd hand)?
At the end, we are the ones who vote with our wallets...
Saying that, I find very stupid to pay 20£ more for 3 day early access)
I usually get some early if I'm interested enough. Shadow of the tomb raider, and forza horizon 4, and assassins creed odyssey to name a few. I like the steel books on the first two, and I preordered the pantheon addition of creed actually forgot it was shipping early. Not something I do all the time, just a preference for "some" games.
I just realised that only 3 of my 36 games on the shelf have been bought on day one (8,3 %).
Do I envy those who buy all the games on D1? No, because most of them are broken at launch and all the hype can be killed by bugs and glitches.
Do I envy those who spend something more to play a game a week earlier? No, because they are just paying to test the game before the official release.
Money spoil people, but people spoil money too.
I’m buying the gold editions of Hitman and Just Cause 4 but not for early access but for the expansions and other extras, the early access is just a bonus for me, it’s a nice bonus but if I was just buying the regular editions I’d of felt left out but still wouldn’t pay extra just to play it a few days early.
It can be a negative thing in MP games where the people who gets to play the game before most could have a competitive advantage.
I voted that I’d never pay to play early but actually thinking about it if RDR2 had the option I would shamelessly do it, it would probably be the only exception though.
@Kidfried The idea is that what's to them stop games being held back artificially? Whereas a game would normally come out on the 22nd of March, now it's gonna be the 15th of April unless you pay for the Premium Ultra edition.
Maybe even various bands, like 10 tiers and each one brings it closer to that would've been the actual release date. So if you just pay £40 you're getting it months later. As ridiculous as that sounds, the UK did actually used to commonly get games months after the US, or even years later, and quite often never at all when you go back to the SNES days.
@Matroska The thing is, you nor @get2sammyb in his article, have been able to articulate why that is a problem. You can argue against loot boxes or launch-day DLC, because it hurts gameplay. But the only disadvantage here is that you have to wait a bit longer. The game will be just as good when you play it. Why is it a problem to wait a bit longer, for a better price, tell me this.
So many games I don't buy at full price, because I wait for a deal. How is this different.
@Kidfried It's not a problem, but where do we draw the line? Publishers can obviously do what they want with their own products, but it doesn't mean we can't criticise it.
@get2sammyb "Where do we draw the line?" is a good question to ask, but we should first answer the more relevant question "how far are publishers willing to go?"
I think publishers will not go beyond a week delay, because of marketing. They will never get the majority of people to get the pre-order and it's really difficult and expensive to extend the marketing campaign by that much already, as well as communicating the different release dates to potential buyers clearly.
The other question is the pricing. How far will they go in pricing? I think they might go to 90 pounds, as you fear, because we've seen pre-orders go for that kind of money before.
So, the worst case scenario looks to be a week delay, with a price tag of 90. Why would that be a problem?
Some of the games i purchase are not the standard editions. As its most of the deluxe and special editions that have early access i cant posibly choose "never" as on option. So it all depends on the game. If it comes with early access obviously you are going to take advantage. Its not like they are adding more to the price of the game realy, you are getting a "special eddition" of the game with extras.
The one thing that is getting more annoying is the amount of versions of a game "deluxe" "special edition" super special edition" "super dooper special edition" and the "Ultimate edition" oh and dont forget the "super dooper Ultimate Extra special edition"
Pay more for the pre patched broken version 👍🏻🤪
@FullbringIchigo Thats why we that sweet liveserviceeee nonsense. 😑
@MaccaMUFC I stopped buying gold editions because i found out i play them later anyway and maybe get them on discount anyway. 😉
@arnoldlayne83 I dont like secondhand i rather buy it on discount i rather see the studio's get the money then the stores. 😁
@ImAPirateSoSueMe Ill wait for Tomb Raider maybe ill get a new Complete Edition. 😜
You guys are talking whether or not to buy that early access buffed 100 euros packages. I will go even further, why should you buy games on release date at all! AAA games tends to drop pricess massively about one year after release. I got Horizon Zero Dawn Conplete Edition not long ago for just 19 dollars. Just another day saw god of war being sold for about 30 bucks in PSN Store. If you can stand the hype train, this is the way to go!!!
I have been gaming for over 20 Years and have never spend over £35 for a game and Never will (think only once I bought a game for £35 to) I just wait until its cheap(about £20'ish then I buy a game) + never in a BILLION YEARS would I waste my money to get a game a week early or spend those MAD prices for Special Editions especially the ones on PSN + all the bad things start with Microsoft doing it Thank GOD they didn't get away with their DRM policies :-/ We would of all been...well you know.
@Carl-G if you started with PS1 that would be easier to do, but the standard price for cartridge games was more like £50. Also, you have to bear in mind inflation. That £35 you spent in 1995 was actually equivalent to about £50. My parents bought me Super Street Fighter 2 in the mid 90s for £65! That's how expensive some games were. Worse still, that's equivalent to about £110 now.
Wow this is BS that it's happening, should be illegal but what do I know lol.
I'd rather wait and pay normal prices or even cheaper.
I note Activision have done it differently with Black Ops 4, having content available for Black Ops 3 only for those that pre-order 4. Rockstar have done something similar with Red Dead Redemption 2 and GTA V.
I would personally never pay extra to play a game a few days early. Even when it comes with getting the season pass, as this means you are usually paying upfront for content you have no idea of the quality or what it consists of. I hardly ever pre-order stuff anyway, the couple games I do a year it is always the standard edition, or whatever edition comes without the season pass.
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