Sony wants the PlayStation 4 to appeal to a wider audience now that it’s successfully sold 60 million units. Talking about its new PlayLink line – where the games are controlled using a smartphone rather than a more traditional DualShock 4 – bigwig Jim Ryan believes that appealing to a new market outside of core gaming communities will help propel the platform to 100 million units.
“We’ve now sold through 60 million PS4s, so the core gamer audience is bought in,” he told Inside PlayStation. “So now we’re looking for ways to appeal to a new audience, a less engaged audience, a younger audience – perhaps even an older audience. So people who may be a little bit intimidated by the DualShock 4 and all of its buttons, so the thinking was to find an interface that people are very familiar and comfortable with, and there’s nothing better than a smartphone.”
The platform holder’s got multiple PlayLink titles on the way, including the fascinating Hidden Agenda, which is a social crime detective type title. We’re also starting to see its marketing shift towards kids, as evidenced by a recent commercial which focuses on titles like Yooka-Laylee and Knack 2. Do you think this is the right strategy – or are you worried core gamers may get left behind?
[source youtube.com]
Comments 15
Not worried at all. Sony has always had the widest variety of titles. Hardcore & family titles are fairly well represented on their systems in general, this just makes business sense to start advertising these types of games more at this stage of the game.
The week That's You came out, I had some non-gaming friends over. I told them about the game and asked if they'd be interested in giving it a shot. They basically grunted noncommittally. I said well, let's try it for ten minutes, and if we aren't into it we'll stop playing.
We played several rounds and only stopped because it had gotten far later than they'd intended to stay. They texted me the next day thanking us for having them over, and again reiterating how much they loved the game and can't wait to play it again.
So Sony isn't wrong with this strategy. These non-gamer friends have now found a game they genuinely enjoy, inching them closer to one day picking up a DS4 and giving Ratchet & Clank a go.
I have no problem with them branching out for casual audience they needed their core gamers back because of the PS3 fiasco and how the PS3 was always the underdog.
Now that they have them back they can branch out and start creating "Casual" type games.
This is the first I've heard of playlink, not really a fan, if they want to get the casual gamers do what they always do, make games for them and sell the system cheap. Which I'm pretty sure the Pro will help do, they can easily drop the Slim to $199 and make money on the Pro.
I think the biggest problem with the casuals this Gen was the new systems were mostly port machines. All the kid friendly toys-to-life and just dance games continued to be available on last Gen systems, PS3 and even the freaking 10 year old Wii. (I think Wii U sales may have doubled if Nintendo told Ubi to stop making JD on the Wii.)
Games like FIFA, Madden and MLB The Show drive some of the casual market. As the older cheaper consoles completely disappear off of shelves casual gamers will upgrade to newer gen consoles. $199 is the family price point.
I think it was Sammy who suggested Knack 2 bundle, maybe with Lego Marvel 2, something that says family Christmas.
@rjejr Why lose money if you can do it this way? There are tons of hardcore/core games. So i dont see a problem if they put out a differrent style of games.
Not worried at all. Past experience shows core gamers won't get left behind. The best games come later in console generation.
More PS4 gamers means more sales for games and a bigger variety of games. A big budget game will have a better chance of selling well if the user base is increased.
It's a win win.
@rjejr first you've heard of playlink, not really a fan? So you've never tried it then no?
All I can say is you might be pleasantly surprised.
Its good fun with multiple people ("that's you") .. And is a good laugh with those who aren't usually gamers who find it very easy to pick up.
"That's You" with 4, 5 or 6 friends is a blast. Non stop laughs from taking your player profile selfies alone, and then the game just keeps the laughs rolling. These are the type of games I bring out at parties or just a family get together. I hope they keep them coming, but also hope they don't saturate the market with them.
wanted to try out that's you but you need more than one smartphone for some reason so we couldn't do it. (yes, none of my friends have a smartphone...)
@manu0 nice to know I'm not the only one without a smart phone.I have an old Nokia that I bought for ten quid five years ago..you can text and talk on it and that's about it but I love it lol
So yeah,these kind of games won't be any good for me then..
@Flaming_Kaiser They can put out whatever type of games they want, I'd just prefer they focus on games that use the DS4 rather than other devices.
@solocapers I'm not very familiar with That's You either, and I don't game with friends. I game a lot with my family and we do all have tablets and smartphones so if they made games like FFCC on the GameCube we might be interested.
My feelings against this is I don't like gaming on tablets and PS4 at the same time. Gaming on tablets is limited by the lack of buttons and sticks, so I'd prefer they make games that make use of the DS4 if they are going to make casual multiplayer games.
No reason to be concerned. It's like last-gen when Sony tried to catch some of the Wii audience with the Move. The PS4 is going to be 4 years old at the end of this year and probably has already gotten as many core gamers as it possibly can given the size of the userbase. Next year we're scheduled to get God of War, Spider-Man, Days Gone, Yakuza 6 and there will be the annual MLB The Show along with all the multiplats and probably an exclusive or two we don't know about. Even the most 'casual' console of all-time, the Wii, had plenty of 'core' games so it's whatever. If this new advertising brings in a younger crowd and we get another PS4 Ratchet & Clank out of it, that'd be great. Last year's remake is still one of my favorite games this gen.
Sony need more kid friendly games, where's $40 ratchet and clank remake/remade 2, ape escape remastered 1-3 (1080p/4k 60fps remake by bluepoint games), ape escape 4, and puppeteer remaster/2?
More $40 new AA games is also a great way to expand audience, it's cool we got ratchet & clank, everybody golf, yakuza 0 & kiwami, and uncharted lost legacy for $30-$40 new.
@wiiware if Sony randomly managed to buy Nintendo then Welp they have Mario n thier other Kid friendly franchises
Sounds very good. Looking forward to what kind of new games this initiative creates.
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