Y’know when football teams reveal their official instant ramen noodle partners and other godawful garbage like that? Destiny 2 has been paying attention. The game – which, we’ll stress, is in no real need of extra marketing – is selling out faster than your favourite indie band after landing a Top 40 hit.
You may have heard that the title’s partnering with, er, Pop Tarts – the association’s been a target of much ridicule on social media for a few days now. If you didn't catch the news, those who purchase the toaster-based sugary snacks will get XP bonuses and in-game gear, as will those who buy specially marked cans of Rockstar Energy drink. Gross.
But now Virgin Fibre members in the UK can get an exclusive in-game Sparrow marked with the company’s red-and-white colours. Because, y’know, we’re desperate for a reminder of how much we miss Virgin Cola each time we boot up the first-person shooter. Seriously, though, is this all a bit much – or are we overreacting? Seal a commercial partner in the comments section below.
[source twitter.com, via eurogamer.net, eurogamer.net]
Comments 21
You've gotta laugh sometimes...
Remember when Monster sponsored CoD but airbrushed the guns off the cans? That was pretty funny.
Yes it's a joke now, if the game ends up bad maybe we will get branded toilet paper
Isn't it any different then blockbuster movies having similar commercial deals, if anything it shows how mainstream gaming has got. Besides if it helps them claw back their budget cost without putting it all on the players...within reason.
WHERE'S MUH MT DEW GUARDIAN GAME FUEL?!
approaching FFXV levels of partnership frenzy.
Are Pop - Tarts and Rockstar energy drinks becoming the new Doritos and Mountain Dew?
To see Lord Saladin drinking Irn Bru. Would make my day.
Not sure encouraging people to gorge on pop tarts for xp is the most sensible thing to do personally. 'Level up your cholesterol with another pack '
The virgin partnership is weird. I have nothing against it as it is literally just a colour change for the sparrow, but it's just a little bizarre and dare I say desperate?
Not that I have an interest in destiny 2 anyway. first seemed to be a victim of its own hype
After Activision did the Mountain Dew and Doritos that became synonymous with MLG, what makes you think they would let Destiny escape it?
All is forgiven if they still do the apple flavour.
Extra salty over at push square it's a good idea to get free stuff from Destiny 2 . Well Australia misses out
I'm conflicted. Pop tarts are delicious, but I do not care for Destiny.
I don't see the big deal? Movies do this all the time.
I saw something about pre-ordering the game to get a Destiny Fidget Spinner, Pop Tars are forgivable in comparison.
@Bad-MuthaAdebisi or to see Ikora scranning about 8 bags of scampi fries. That'd do me.
You have to wonder what is the video game world coming to when being with a certain isp nabs you a bonus skin.
You used to be cool Pop-Tarts.
Destiny 2 is gonna be force fed to the masses
If pop tarts and rockstar are what makes you game better and hard, I'm all for it. Day one buy
mmmmmmmmmmm...pop tarts...
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